eFoods Direct, a retail food storage company known across the country for its gourmet storable food, announced last week that the company has officially launched a sister company, eFoods Global, utilizing network-marketing as its method of distribution.
This noble and innovative company evolved from the most basic human activity of serving, saving, and sharing food. It officially opened its doors for business on October 20, 2010. “Over 40 million people in this country live on food stamps, and we need to offer a way for them to become self-reliant,” said Steve Shenk, CEO and Founder of eFoods Global and eFoods Direct. “Advertising only goes so far and we needed to create a way to get the word out about our delicious, easy-to-prepare food that can literally save lives. The network-marketing model lets people share this food with so many other people and tell the story about our company faster than we can by ourselves. Our advertising dollars are then passed on to those sharing the message. In a world where market conditions are unstable, cash reserves in all forms may devalue, but food remains invaluable. Food is security—it is the most important currency of our life.”
Company distributors called Independent Business Owners (IBOs) receive a lucrative compensation plan with generous bonuses. This includes the first marketing strategy to offer a product-sharing plan where the company gives food samples for free. In addition, eFoods Global gives its IBOs the option to be compensated with product thus giving them both food and financial security.
“The best part about our products is that food has universal demand — everyone needs it,” added Brad Stewart, President and Founder of eFoods Global and eFoods Direct. “I don’t know of any other company where distributors would be thrilled to have extra product in their basements. eFoods Global’s food is perfect for tonight’s meal. Your children can help you make it—it’s that easy and only requires water. Significantly, it has a minimum 15-year shelf life, which makes it a fantastic savable food option. Yes, you can be prepared for a rainy day.”
At the end of the company’s initial eight-week pre-launch, approximately 30,000 people participated. In less than 60 days, the company experienced unprecedented numbers in the network distribution industry: 3.4 million page views and 1.2 million unique visitors among all personal IBO websites; over 16,000 requests for product samples; and an average of 100 new IBO signups every day. In a little over one week of the company’s launch date, eFoods Global created approximately a half-million dollars in sales, empowering thousands of people and touching millions of lives. Current company growth patterns show eFoods Global on track to exceed over one million dollars in sales and have over 5,000 active IBOs within the first 30 days of business. These numbers are nothing short of phenomenal.
“For any company to be successful, it must reach the heart of its audience,” added Marvin Higbee, CMO and Founder of eFoods Global. “eFoods Global’s timing, mission, and unprecedented numbers confirm that we are striking the heart of middle America. No political or economic programs will help Americans save their families with products that can become worth more than gold or any other currency. eFoods Global is saving families one meal at a time. We are giving a hand up, not a handout. This opportunity is taking flight and changing lives all across the country.”
To further promote the company’s mission, last week Steve Shenk announced the creation of a charity initiative where IBOs can donate their food credits to help feed millions of America’s own children and families that are in desperate need of food for survival. The charity officially launches in early 2011.
To learn more about eFoods Global, visit the company’s website at http://www.foodreservesonline.com.
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